A company profile website is not a brochure. It's a sales tool that works while you're asleep. The question isn't "what should we put on it?" — it's "what does someone need to see to take the next step?"
Most company websites fail because they're written for the company, not for the visitor.
What Visitors Actually Want to Know
When someone lands on your company profile for the first time, they're asking three questions — usually in this order:
- Is this relevant to what I need? (5 seconds)
- Can I trust these people? (30 seconds)
- How do I take the next step? (when they're ready)
Your entire website architecture should answer those three questions in sequence.
What to Include
A clear headline on the homepage. Not your company name. A one or two-line statement of what you do and who you do it for. "We build web platforms for businesses that are outgrowing their current tools" beats "Welcome to PT Maju Bersama Digital" every time.
Services, stated plainly. What do you actually offer? How is each service delivered? What problem does it solve? Avoid generic buzzwords — "end-to-end solutions" and "comprehensive services" say nothing.
Proof. Case studies, client logos, testimonials, or project examples. Visitors need to see that you've done this before, for someone like them, with results.
About the team. Especially for small agencies and consultancies. People work with people. A short, honest team section — real photos, real descriptions — builds trust faster than any copywriting.
A clear CTA. What do you want someone to do when they're ready? Call, email, fill a form, book a meeting? Make it obvious and make it easy.
What to Cut
Mission and vision statements on the homepage. Move these to the About page if you need them at all.
Long service descriptions with no specifics. If you can't describe a service in 2–3 sentences, the service isn't clear enough internally yet.
Stock photography of people in suits. It signals inauthenticity immediately.
An 8-item navigation bar. If everything is highlighted, nothing is.
Auto-playing videos or animations that slow the page down. Speed is a ranking factor and a trust signal.
Mobile First, Always
More than 60% of B2B website visits now happen on mobile. Your company profile needs to look and function perfectly on a phone — not just "work." This means tap-friendly CTAs, readable font sizes, and images that scale properly.
At Stelarea, every company profile website we build starts from mobile layout, then scales up. It's not an afterthought — it's the baseline.
If your current company website isn't generating inquiries, the problem is usually one of the issues above. Talk to us — we'll tell you honestly what needs to change.
